Increased Business Opportunity
In 2013 more than 50% of business have utilised the internet to improve sales and target a wider range of audiences, for example using social media sites such as Facebook are an effective way to advertise businesses to consumers using the site. It has been proven that businesses that regularly communicate via emails to customers have a better company/customer relationship and therefore increased sales and profit. The internet has provided an opportunity for businesses which is helpful for sales and relationships with employees and customers.
